Their words

Here's a page I didn't write but I'm still
going to take all the credit for it.

"I’ve worked with Simon over many years and he has consistently delivered not only high-quality work, but also in a highly efficient, on time, manner. From large and complex creative jobs, such as product naming, through blog post writing to website copy, Simon has a superb understanding and natural creative flair that delivers super smart, on-brand, work."
Steve R. James, Marketing Director, giffgaff

"Simon is insightful and collaborative - a rare combination. Working with him was a pleasure as he steered a
group of very diverse experience to a clear and common ground that will serve ROXi well for years to come."
Rupert Howell, Chairman, ROXi

"Simon has a great way with words. Brilliant copywriting. A very creative mind. Plus he’s the nicest of nice guys."
Nick KIlby, Tea evangelist & Co-founder, teapigs

"I don’t think Simon realises just how smart he really is. Mind you, if he did, he would be unbearable."
Anita Roddick DBE, Founder, The Body Shop

Simon not only has an innate understanding of how a brand should speak and act but has a way of articulating it that is simple, clear and easy to implement. I can't recommend him highly enough.
Michael Moszynski, Founder and CEO, London Advertising

"Working with Simon is always stimulating, surprising and fun. His intuitive understanding of brands and how
they should sound and act coupled with his enthusiasm to deliver makes working with him refreshing."
Jamal Benmiloud, Head of Marketing Innovation, Red Bull

"Simon has helped create brand positions and brand personalities for Sky and our individual channels. As well as creating a tone of voice and language that helped strengthen our relationship with our customers."
Victoria Franks, Brand Marketing, Sky

"Knowledgeable, collaborative, relevant. I can always rely on Simon to bring copy to life, even in
the most challenging environments, like when we’ve had to work without a brief!"
Clare Quinn, Digital Marketing Consultant

"Simon has the perfect CV for today's creative director."
Paul Kemp-Robertson, Co-founder & Chief Brand Officer, Contagious Magazine

"Simon’s ability to take a difficult problem and reduce it down to a simple, elegant solution is probably his greatest strength."
Michael Zur-Szpiro, Co-founder Venturethree"

"Besides being a really nice person, Simon is a strategic expert and creative explorer. I’ve worked with many creative directors over the years and few have his ability to translate business into innovative and exciting storytelling that genuinely stands for something.

I worked with Simon as part of a joint agency team in 2017 and 2018, helping a premium food company achieve growth, botin the UK and internationally, by transforming its brand identity and creating content that elevated the brand experience over its value-driven competition. Simon brought great energy and direction to the project, but what defined him was his ability to connect with the client and help them see new possibilities for their brand and business. Any brand-led business would be lucky to have Simon LEAD the team.”
Adam Woolf, Brand Marketing Consultant.

"I've worked with Simon since my ITVdigital years, when he created our tone of voice.
I keep getting him back in simply because I've never found better. And while it's true he's pushed us
further than we were comfortable at times, with hindsight he's nearly always been right."
Alison Victory, Marketing Director, ITV

"Simon is a quick thinking, uber experienced creative strategist.  We need people who can not only know how to write well, but also to think on their feet, challenge briefs and get us to a significantly better place than if left to our own devices. Simon is one of a select few that we can rely on. His brain is a sharp as his manner is soft. An absolute pleasure to work with."
Paul Jeffery, Co-founder, Marketing Mums

He’s a lovely boy, very polite. And will definitely say thank you when you give him work."
Margaret Darwell-Taylor, Simon’s mum"

“Sentinel have been an IT recruitment agency of choice for more than 20 years, we rebranded in 2019 to refocus on our core values and ensure we are best equipped for supporting our customers. Working with Simon was an important part of that. Not only was he a pleasure to work with, he helped us to find and define our brand voice. At the core of our brand is the commitment to putting people first and Simon helped us to convey that humanity in our communications. He also managed to distill complicated technical subjects into easy messaging for our website. Thank you Simon.”
Niyonu Agana-Burke | Head of Marketing, Sentinel

Simon is always a joy to work with - one of those creatives who can quickly grasp
a brand world or an idea and add to it in an intelligent and inspirational way."
Gary Robinson, London ECD
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