Content isn't king, conversation is

Professional copywriting services

Content isn't king, conversation is

Copywriting, Tone of Voice, Websites, Storytelling, Etc…

My job is to write in your brand's voice, not make your brand sound like me.

For the last 20 years, I've made a point of working with as varied a list of clients and sectors as possible, both small and large, niche and mainstream, tech-heavy and humorous.

It keeps me on my toes and my work fresh. It means you get better work.

Here's what I offer. Alongside a small selection of clients I've worked with.

Copywriting

Whether it's a product or a service you want to sell, a viewpoint you want to get across, or an opportunity to connect and get closer to your audience, I will have already done something similar for a previous client.

Tone of voice

I've been creating these for many years now. It's become one of my favourite jobs, as you get to go under the skin of the company or brand to understand what they're really about and then bring it to life in language that creates a real connection.

Websites

Websites are a dream job for good copywriters, an opportunity to showcase a brand's tone of voice in compelling and engaging prose over a number of pages.

It's even more fun to do if you've been part of creating the voice yourself.

Storytelling

As a full-voting member of BAFTA, I’ve come to believe that branding is character, and a marketing strategy is really nothing more than storytelling.

I’m also no stranger to polishing existing scripts, crafting treatments or consulting on integrating strong narratives into the mix.

Strategic & brand propositions

I work a lot with brand owners, agencies, ideation companies, and consultants to craft precise articulations for these critical documents. As well as bringing them to life through stories, manifestos, and film.

Social Media

Content isn't king, conversation is, and we are talking more than ever. The most critical role of content is to fuel those conversations. From blogs to newsletters to X campaigns, I offer a unique approach to social media campaigns based partly on the structural disciplines applied to sitcoms and soap operas.

Concepts TV | Press | Radio

Product naming

What's in a name? That which we call a rose by any other name would smell as sweet. once wrote a chap who knew a thing or two about writing.

But, William Shakespeare, can you be sure it would sell as well? From companies to services to FMCG products, I’ve named it.