Writer Background
A page I didn't write but I'm taking all the credit for it

CONTENT writing | copywriting work

A page I didn't write but I'm taking all the credit for it

"I've worked with Simon over many years and he has consistently delivered not only high-quality work, but also in a highly efficient, on time, manner. From large and complex creative jobs, such as product naming, through blog post writing to website copy, Simon has a superb understanding and natural creative flair that delivers super smart, on-brand, work."

Steve R. James, Marketing Director, giffgaff

"Simon is insightful and collaborative - a rare combination. Working with him was a pleasure as he steered a group of very diverse experience to a clear and common ground that will serve ROXi well for years to come."

Rupert Howell, Chairman, ROXi

Simon is simply the best! He’s easy to work with, flexible, and honest—and his work is top-notch. We needed to reach a tough audience—CEOs and C-level execs—and Simon helped us create a book on complex sales that they genuinely loved. Several experts he interviewed even reached out to tell us how professional and personable he was throughout the process. When it comes to copywriters, Simon is in a league of his own!

Ingrid Soderberg, Marketing & Growth Manager, Upsales

"Simon has a great way with words. Brilliant copywriting. A very creative mind. Plus he’s the nicest of nice guys."

Nick Kilby, Tea evangelist & Co-founder, teapigs

Simon not only has an innate understanding of how a brand should speak and act but has a way of articulating it that is simple, clear and easy to implement. I can't recommend him highly enough.

Michael Moszynski, Founder & CEO, London Advertising

"Working with Simon is always stimulating, surprising and fun. His intuitive understanding of brands and how they should sound and act coupled with his enthusiasm to deliver makes working with him refreshing."

Jamal Benmiloud, Head of Marketing Innovation, Red Bull

"Simon has helped create brand positions and brand personalities for Sky and our individual channels. As well as creating a tone of voice and language that helped strengthen our relationship with our customers."

Victoria Franks, Brand Marketing, Sky

"Besides being a really nice person, Simon is a strategic expert and creative explorer. I’ve worked with many creative directors over the years and few have his ability to translate business into innovative and exciting storytelling that genuinely stands for something."

Adam Woolf Brand Consultant

"We met Simon when we were still developing our TOV. He was a brilliant thought-partner and copywriter who took us from nothing to our messaging foundations."

Kit Gammell, Co-Founder, Surreal

"I've worked with Simon since my ITVdigital years, when he created our tone of voice. I keep getting him back because I've never found better. And while it's true he's pushed us further than we were comfortable at times, with hindsight he's nearly always been right."

Alison Victory, Marketing Director, ITV

"For more than 3 years I've had the pleasure of working with Simon on Cat Magazine. Not only does he deliver creative, high-quality work, but he consistently takes the extra step, thinking in solutions rather than just tasks. More than just a supplier, he is a true partner, always bringing fresh ideas and perspectives to the table. While he listens closely to the brief, he never hesitates to add his own insightful view, making the final product even better. And living his mantra: 'Let's have some fun while working!"

Anneloes van der Schoot, Editor in Chief Cat Magazine, Caterpillar

"He’s a lovely boy, very polite. And will definitely say thank you when you give him work."

Margaret Darwell-Taylor, Simon’s mum

Having been looking for someone to help us create our tone of voice and overall brand identity for quite a while, I'm so pleased that we found Simon. His straight forward approach to finding out what's really important to our customers/consumers, really helped us accelerate into finding a tone and identify that truly differentiated our brand from the competition, and helped us completely re-write how we communicated our value proposition.

Peter Broom, Global Commercial Director, FDL Ltd

"We rebranded to refocus on our core values and ensure we are best equipped for supporting our customers. Working with Simon was an important part of that. Not only was he a pleasure to work with, he helped us to find and define our brand voice. He also managed to distill complicated technical subjects into easy messaging for our website."

Niyonu Agana-Burke, Head of Marketing, Sentinel

"Simon’s ability to take a difficult problem and reduce it down to a simple, elegant solution is probably his greatest strength."

Michael Zur-Szpiro, Co-Founder, Venturethree